What do super-successful people and small business owners all have in common?
Money? Experience? Talent? Extraordinary Skill? Great Contacts? Drive?
Although all of these things can definitely help efforts, neither is a prerequisite for success. After all, no one is born with experience or skills, and plenty of successful people lack drive. So, I’ve come to the conclusion that it has to be the their “why.”
I’m sure the answer would shock many of us. I’m sure it would be connected to a greater good. Their success could be the product of a tragic scenario. The thought of it all is intriguing and I wanted to make sure that when I became obsessed with the “How” questions (How did “they” do it? How did “they” overcome. How did “they” get funding.) I needed to know “WHY.”
Why - led me personally down this path of exploration of self to figure out how I became sucked into my behaviors, my traditions, my habits good or bad. I wanted to know why my “Whys” weren’t generating success and coins!
The more I questioned, the more many things became crystal clear to me and I got closer and closer to my understanding of my motivation, my de-railers, my strongholds, my weaknesses, and my strengths in my business and in my life. I mean seriously... ask yourself these questions:
The “why” is what ultimately drives us to success, but here’s the thing: it’s different for everyone. YOUR why is not MY why, and MY why is not YOUR why. It’s a deeply personal choice that can have great meaning…or not.
For example, a survivor of an abusive domestic relationship might happily spend 60 or 70 hours each and every week mentoring other victims of abuse, or counseling couples on how to break the cycle. For that person, the “why” is a strong desire to prevent others from suffering in the same way, and to educate a population of people about the impact it has on the mental, physical, and emotional being.
A mother of small children may be saddened at the thought of sending her kids to daycare just so she can go to work to (barely) pay for it. Her “why” is the drive to spend as much time with her kids as she can, while still supporting her family.
A new college graduate and start up entrepreneur might resist taking the same path their parents took, working for a corporation for 40 years, only to retire and find themselves with barely enough to live on. Instead, they dream of having the income (and the time) to see the world while they are still young without major family responsibilities.
The why matters and will guide you on your quest to figure out exactly what it is you’re meant to do and what will keep you motivated and inspired to do it well.
So what’s your big “why”? It might be the freedom to travel, the option to spend time with your family, the ability to take weeks off at a time to care for a sick family member, or even to earn enough money to support a charity that’s close to your heart.
Whatever it is, your “why” is the driving force behind every action you take. When you’re deciding whether or not to start a business, or take on a new client, ask yourself if it’s aligned with your “why.” When you’re setting goals for the year, ask yourself if those goals are moving you closer or further from your big why. Thinking of branching out into a new business venture?
Make sure it’s in alignment with your big why, and success is suddenly much more attainable.
If you need help figuring it out, set up a free discovery call with me and let’s explore your natural gifts and calling. You know what you want and asking yourself the right questions will lead you down a path of clarity, purpose, and joy. Why not...
Nu Epps, Author
Nu shares pages from her personal journal as she recounts some of the lessons and experiences she survived as a brand new entrepreneur. Between the stories, she also shares tips, tricks, and techniques to transform your mind, empower your creativity, and improve your business processes to keep you profitable and sane in your business.
Listen to nu live on process pro radio