If there is one thing that I have learned in my 14 years as an entrepreneur it’s that hustle is a key ingredient in your recipe for success. However, it’s not the ONLY ingredient. Hustle will build momentum, create opportunity, and will generate creativity, but creating a sustainable process and operation is the ULTIMATE goal.
The best part of owning a business is that once you streamline your process and build your systems, you own those ideas to leverage your knowledge as a revenue generator too.
Ahh… imagine that! You get to step away from the hustle and share tips, techniques, and system hacks to help others. I know, the initial thought of selling my wisdom made me feel all slimy and “salesy” too… Until I did it. I found out that I enjoy helping others and I get the re-live all the lessons that I’ve learned to remind me how far I have come in my beginning hustle.
After I perfected my delivery, I actually enjoyed being able to answer questions and teach people the things I wish I’d known starting out and staying a float for many years. So, that is why when I am in the off season of the busy event industry, I coach and mentor entrepreneurs at all levels. As the saying goes, “you don’t know, what you don’t know".
In this digital age, there are many ways of stepping up your hustle, but you have to be careful not to do too much and overwhelm your base of supporters and potential customers.
I mean, for goodness sake, you can literally reach millions around the world with only a smart phone and that’s great. However, the downside to that is you can mess up and have it noted forever in the cyber world – around the world. I know. No one is perfect and you have to be authentic, and real in your teaching of others, but you can also be prepared with an intentional strategy. For example, if you have a specialized service or skill, hone in on how you deliver or provide it. Outline why you choose your particular method, and determine what steps you would pursue to teach someone what you know. From there, make a plan to share a few resources, fine tooth your flow, and get out there. A world of opportunity awaits and the world needs your knowledge. Mic Check. Mic Check. It’s time to speak up and show up. The bigger question is WHY WON'T YOU?
I know we have some skeptics out there or this may be the first time you’ve checked out my blog or podcast. So, I like to first tell you how I arrived at these tips I’m sharing so that you can feel more comfortable with me as a qualified person to give you advice.
About 3 years ago, I didn’t really look forward to going LIVE ON AIR and talking to people about what I did unless we had a real relationship with them. I didn’t take the opportunity to engage new audiences. Hell, I barely engaged the people I knew. Being totally honest, I have to say that I have not taken full advantage of “Going Live” on the web and social media platforms either because I feel that the market is full of people who are just “talking” or manipulating their views into a money grab. So, I am much more comfortable with the old fashioned face to face human connection and sharing approach with people who want the info and trust me to share with them. I am a hustler – busy bee by nature – and hands on learner. So, I figured that others had to be out there like me who needed an up close and personal tutorial and 1 on 1 conversation to feel empowered or motivated with simple, and practical steps. But I found myself not being able to commit to this sharing and connection stuff when I still had a whole family, life and business to run.
Though, that is when I took my coaching techniques and philosophies to an online Podcast Show called “Process Pro Radio”, and started a local free workshop tour in Texas. On the show, I share my testimony, free content, applicable tips, resources, lessons learned and create a space for people to talk and share. And, while, it’s totally FREE, I benefit greatly by meeting new people and generating referrals for some of my other business endeavors. I also just love to do it.
So, whether you are interested in exploring new ways to connect with people, finding new collaborators, or creating spaces to share what you do, these tips outlined below could get you going in the right direction to step up your hustle strategy.
Now, let’s get in to some quick hacks that will help you expand your hustle and introduce some possible new revenue streams using just your knowledge.
For starters, planning and hosting a live event provides opportunities to earn revenue. You can make money on ticket sales, t-shirts, and premium swag, books, advanced product sales, and even pre-sale tickets for future events. In addition, you can sell recordings of the event itself to attendees and non-attendees alike.
Making the most of your event’s earning power does take a bit of planning, though.
Collect Leads – Be sure all your promotions are designed to collect leads. You can do so with online forms, blog posts, newsletter subscriptions, or email RSVP.
Segment Leads – Separate those who bought tickets or RSVP from those who did not. You can still market to the people who did not show interest in the event and maybe offer them a free webinar or other resource. Remember, people who don’t attend events may be interested in other things leading up to the event as well as after, such as sponsorship opportunities, vendor stations, and future joint ventures.
Seek Sponsorships – Believe it or not, small and large businesses alike are happy to sponsor a well-planned event. Even smaller events can attract great sponsors. The important thing is to show what you can offer in terms of return on investment. In other words, “what’s in it for them?”
Event Recordings – Both those who attend the event as well as those who did not will enjoy the ability to purchase audio or video recordings. You can sell them less expensively to those who were present, or offer them as an incentive to purchase tickets early. Afterwards, market the recordings to those who weren’t able to attend live.
Workshop Recordings – If your event has workshops with limited seating or which run simultaneously, people will miss some of the workshops in person. Selling mini recordings will solve the problem of some attendees not being able to go a particular workshop.
Checklists, Tools & Premiums – Help attendees and others to get the most out of your event by offering checklists, tools and other additional materials. Even items that just help them remember, such as t-shirts, mugs and pictures sell well.
Follow Up – Don’t stop when the event is done, send follow ups to everyone including those who did and did not attend. Everyone should be sent immediate notification of future events or products and services related to the event.
Events can keep earning long after the venue is cleaned up and the lights have been turned off. In fact, with event recordings you can earn an income from the event years down the road by repurposing the recordings, products and tools in a variety of ways.
Remember the word “event” is just a planned program or opportunity that you can provide. This can be as small as a FREE conference call, a facebook live broadcast, a webinar, a meet up, a book signing, a lunch gathering and more. So, don’t let the event planning component deter you from creating FREE ways to leverage your knowledge. Can you hear me? Can I get A Mic Check ? Your voice has power and can be profitable.
As always, I am here to help you align your purpose with your process at the #ProcessPro Entrepreneur Coach and support all of your event productions needs with Esyntial Elements Consulting Inc.
Think of the Jordan Peele’s Movie “Get Out” and what’s the first thing that comes to mind when you think of the “sunken place”? (Listen to Nu Discuss it On Air on “Process Pro Radio”)
I have no doubt in my mind that BUDGETS and MONEY REPORTS for your business were NOT at the top of that captivity list! Seriously…ask nearly any small business owner and they’ll all tell you they hate budgets and bookkeeping because many don’t have an accounting department of their own.
I know, that’s a hard habit to break, But in this blog post, we’re owning the title “BOSS” and taking control of our finances so we can open the doors to bigger and better things in life.
Recognize Your Denial Mindset
If you have had a toddler in your house, then you know the game of “Peek-A-Boo” when the kids BELIEVE that the world around them ceases to exist because they can’t see it. Well, finances are the same way. Just because you don’t see the numbers does not mean they aren’t there. Denial is the ticket to the “Sunken Place”!
If you cannot articulate your bottom line, or review your financial statements regularly, you will never be able to determine if you are making a profit or if a financial loss exists? Let’s face it that you’re in denial and clueless about the true state of affairs. It’s okay though. Most of us start there, but denial won’t get you to that 6-figure milestone.
Denial will make your business stagnant and possibly repel clients away because of your over emphasis on money. People pay people who look like they enjoy what they do – and handsomely well might I add.
So, together, as you read this segment, we’ll take steps to get you out of the “Sunken Place” and teach you to make friends with your money. This friendship will motivate you to learn to love all the opportunities that your business can afford once you get real with how much you want to make and how close (or far) you are to hitting the mark.
There’s no time like the present to tackle this denial problem so face your money fears head-on and take a look at your business bank statement, paypal ledger, cashAPP payments, right now. Evaluate it, compare it to other quarters and think about the lifestyle you want to lead with your family. Journal about your fears and possible steps for overcoming those money fears.
While we may not love numbers, budgets give you the power to do great things in your business – and in life.
Step ONE: Get Comfortable With Money
Not just pay-the-bills comfortable, but really, intimately comfortable. Many people have deeply held negative emotions surrounding money, and if you’re going to make budgeting doable and routine, you have to get past those limiting beliefs.
Limiting beliefs – such as you don’t have enough experience to run a 6-figure business – drain on your psyche and affect nearly every aspect of your life. Have you heard the quote attributed to Henry Ford, “If you think you can or think you can’t, you’re right”?
Well, it’s true.
If you think you can make 6-figures, then you’ll have an easier time moving forward and taking action to reach that goal. If you think negatively about that goal and believe you don’t have what it takes, your motivation will wane and you’ll talk yourself out of doing tasks that could lead you to that big milestone.
STEP TWO: REMEMBER THAT YOUR PAST DOES NOT REPRESENT YOUR FUTURE.
Go back into your memory bank and think about your monetary situation growing up. Did your parents talk about money? Were they always penny pinching because funds were tight? Did they rack up piles of credit card debt living above their means? No matter what your personal situation, it laid the foundation for how you think about money today.
As with any problem in life, you alone (along with the creator) have the power to change the outcome. If you suffer from limiting money beliefs (and here’s a newsflash – just about everybody does!), YOU can change your mindset but that requires relentless evolution and consistent action. This is not a judgement zone. I get it. Beliefs are neither right nor wrong; they are simply beliefs that have become ingrained in our minds and at any point in time you can make the effort to change those beliefs. However, it’s not enough to just say, “I want to change.” You need to actively seek out ways to change your attitude about money. (We have workshops and classes to help at NuEpps.com)
STEP THREE IMPLEMENT TIPS TO REPROGRAM LIMITING BELIEFS
The simplest way to change these limiting beliefs is to turn these beliefs into positive truths. For instance, if you think earning money is evil because there’s so much poverty in the world today, take that negative thought and tell yourself that you can do more for others when you’re rich than when you’re broke. Instead of picturing yourself as a greedy hustler in piles of money, think of all those things that money could do to help others. In many cases of limiting beliefs, people think of earning money as the end result when it’s really a means to do more in life. The end result is the good you can do in the world with that money.
Here are some other common limiting money beliefs and how you can change them to create a new way of thinking as you transition out of the “sunken place”:
You get the idea. Take that negative talk and turn it into positive talk to combat your denial and reluctancy to examine your financials.
As a Business “Process Pro” (Small Business Coach & Mentor), I’ve mastered a signature technique to help with breaking through negative money blocks and I offer a number of workshops on the subject (view workshops at NuEpps.com). So you’re definitely NOT alone in this arena.
What Happens When You Change Your Mindset?
When you take the fear of money out of the equation you will feel more in control of your business. You may see new opportunities pop up – such as doing a project with a Joint Venture partner – that you might have missed in the past or thought you weren’t qualified for. Your self-esteem and mood will improve which often leads to an increase in motivation so you’ll work more productively. For example, if you want to create a signature product, you’ll feel confident with your ideas and the content will flow very naturally and quickly. All good things come from breaking through those negative money blocks.
In short, breaking through those limiting money beliefs allows you to take ACTION to create the life of your dreams. If you’re sitting watching life pass you by in the “sunken place”, don’t settle.
When you realize that your life is a scene from the movie, “Groundhog Day” where the same thing happens every single day, delve into your negative money blocks and get ready for a positive shift that will bring about great changes. But you have to WANT it and take that action first. Get clear on what you need. Be certain on the way you will get there with a numerical guide. Set a timeline. Get help you need. Be Consistent.
You’ve got this, and I believe in YOU.
“There is only one success – to be able to spend your life in your own way”
If we learned nothing from the “Queen B” (Beyonce Knowles Carter) on Saturday, April 14th during her infamous Coachella 2018 performance, we learned that evolving into your full authentic self - unapologetically could inspire a nation and epitomize the idea of S-U-C-C-E-S-S!
Unless you live under a rock, I’m sure that by now you have heard rumblings about the #Beychella performance or seen highlights completely takeover your social media news feed. And, while her Coachella performance or 20-year discography may not have necessarily garnered your interest before… she undeniable peaked your interest after you heard all the buzz! Right?!
Though after I found the link to view the performance a day later, I felt a deeper connection to the performance. Yes. I was extremely proud to see a part of my actual life reflected in a positive light on an international viewing stage delivered by one of my favorite performers. Yes. I also was beyond proud as a native of Houston, Texas. Yes. I attended a predominately-black high school, pledged a historically black sorority Alpha Kappa Alpha, and worked at the prestigious Spelman College- an HBCU where I was responsible for planning the HBCU homecoming experience. However, what I gleaned most was the full out display of a women who had evolved unapologetically. I felt moved. I felt inspired. I felt obligated to talk about it, write about it, and reflect fully on it. I even created an episode on air this week on my online radio station and podcast platform the “Process Pro Radio” (Click to Listen.)
Ultimately, the performance made me ask myself if I was actually marching to the beat of my own drum. I also asked myself if I was creating spaces for people to be inspired and empowered as a result of me expressing myself, my dreams, my values, in my own voice and style. So, this blog post is meant to ask you the same question, and to also share a few tips discussed on my on air segment of “ The Process Pro” radio show to help you move to a place of unapologetic evolution that I want to call "The Beyoncé Effect".
Now, I am asking YOU…Are you marching to the beat of your own drum, or are you poorly dancing to someone else’s tempo? Are you being your true self? Have you examined the idea of being your true self to obtain real and LASTING success?
The truth is that you can’t have great success without being true to yourself and being present in your own life and necessary processes. In, my humble opinion, Beyonce has weathered public weight fluctuations, lawsuits, disbanding, re-branding, family divorce, sibling rivalry, hate, lyrical protests, PETA campaigns, miscarriages, and an adulterous husband that we can name. Yet, she still continues to use all of it to inspire her creativity and impact in this world. (We talk more specifically in the radio segment. Listen Here)
So, in looking at her life, her choices, her risks taken, and her own path, she has proven to me that success on someone else’s terms isn’t really success – and neither is success against your own values. Think about it. This is one of the primary reasons why money doesn’t always bring happiness to those that we admire. We look at them and idolize the life they portray without having access to the actual life that they LIVE. Money can prevent people from being their true selves because of the fear of losing it – the fame, the endorsements, the image…then, they suffer and ultimately succumb to an untimely demise – be it mentally, spiritually, ethically, or literally. Your evolution is important. As you experience life, love, heartbreak, death, joy, success, and struggle you are forever changed. Embrace it all and allow your own evolution to move you through the seasons of life – unapologetically.
This is not easy by any means. To evolve unapologetically, you must first decide exactly what success, peace, and joy means to you. Aligning your experiences to someone else’s will only keep you lost and unsure of your own purpose. Evolving unapologetically simply means being comfortable in your own skin and uninhibited by judgement of others as you become all that you were destined to be. I feel that I am evolving daily and I make it a habit to let people know who I really am with all my vulnerabilities and failings because it shows that I am human: sometimes confident, sometimes uncertain or insecure.
I do this because generally speaking, projecting an image that conflicts with my real self is uncomfortable. So, in watching the performance at Coachella, I saw the real BEYONCE - a woman who was enjoying living a life she dreamed that was possible, without dimming her light, her gender, her culture, her ethnicity, her gifts, her sex appeal, her role as a mom and wife, her hard work, and her full self on stage. IT WAS BEAUTIFUL. It was empowering.
Removing conflict between who you are perceived to be and who you are in reality is much more liberating and fulfilling because you live life in accordance with your values. When you know what your principles and values are, every decision that you make is in line with your core personal philosophy. It IS scary to be so uncovered. I know. But, the good news is that thanks to the internet and global markets these days, you can thrive in your business and earn enough to live well. So, you may as well evolve unapologetically and in a way that reflects you, your personality and your own process.
These days, you can design a business model around yourself, rather than redesigning yourself around a business model. Most importantly, Beyonce reminded me that there should be no shortcuts taken with your own evolution – it’s vital to your own success. I gleaned further that it is absolutely possible to build your business in a way that leverages your strengths and minimizes your weaknesses. There is no ‘one size fits all’ approach to life, love, entrepreneurship, balance, etc. Choose whatever suits you and your purpose, and work hard to ensure that your goals and your business model are a good, authentic ‘fit’.
Don’t compromise your evolution with self-imposed restriction. In your efforts with fails included… there is an opportunity for innovation, creativity, and originality. True success is hard to achieve without impressing your own identity on it. Hands Down… Coachella, because of Beyoncé, has a new name!
If you are ready to evolve unapologetically, ask yourself these questions:
● Would I be doing this ________________, if I didn’t need the money?
● Does my life make sense?
● Is this who I am?
● Am I doing something because it makes someone else happy?
● Am I heading in the right direction?
● Am I happy?
● Am I being the best version of myself?
● Am I hiding who I am to fit into a perceived image
● Am I using my voice?
● Are my sacrifices greater than my reward?
If you’re not satisfied with your answers, make changes. Align with your true self, and head off on your own path to evolution, before it’s too late. If you need help, I am here to guide you through my unique Process Pro program!
Love & Light,
Nu Epps, Author
Nu shares pages from her personal journal as she recounts some of the lessons and experiences she survived as a brand new entrepreneur. Between the stories, she also shares tips, tricks, and techniques to transform your mind, empower your creativity, and improve your business processes to keep you profitable and sane in your business.
Listen to nu live on process pro radio